About YSP

Your Strategic Partner was founded in 2004 by two business-minded academics. They had noticed that new businesses with great potential often fail to systematically work through the excellent ideas they have, with the result that they are unable to attract investors to put their plans into action.

 

The failure to go ahead with possibly profitable plans or the derailment of a potentially successful business due to inadequately supported policy result in a quite unnecessary loss of revenue. We have frequently been able to turn this situation around and get new businesses off to a flying start, by providing their management with support and advice on shaping their strategy and internal organisation, on tactical marketing and company finance.