Marketing & Promotion
Marketing is a collective term covering all strategies and activities aiming to promote sales of products, services or ideas. A sound marketing strategy consists of:
- Analysis: of client data, social and market trends, processes within the organisation.
- Planning: the drafting of a marketing plan, based on organisational objectives.
- Implementation/Steering: activities are carried out, and modified in line with developing information and understanding.
- Evaluation: periodic evaluation of the outcomes of these activities.
Your Strategic Partner can offer advice and support to help you promote sales of your products, services and ideals. We have developed an outline promotional plan specially tailored to the needs of smaller organisations, placing a particular emphasis on the planning of promotional activities.
